Spotlight on
Nathan James
Find out how Nathan James collects insights from their customers using Grapevine Surveys
Nathan Jones was born from a simple but frustrating reality: creating a stylish, comfortable home on a budget is no easy feat. For founder Brooklyn Burdon, this realization hit hard when she moved into her first apartment at 22. Balancing university tuition and a side job, Brooklyn quickly found that her Pinterest-worthy vision clashed with the reality of her limited budget. Garage sales and hand-me-downs filled the gaps, but her space still didn’t feel like home.
A disastrous attempt to assemble an affordable bed frame with her mom was the tipping point. Brooklyn realized she wasn’t alone in wanting well-designed, affordable furniture—and that sparked an idea. She took a leap, quit her job, and poured her savings into building a brand that made stylish, accessible furniture a reality. Today, Nathan Jones reflects Brooklyn’s mission: to create high-quality, beautifully designed pieces that make it easy for anyone to turn their house into a home—without the stress or sky-high price tag
Taylor Johnson - Director of Customer Experience
"I wanted to collect more information about our customers. I started by using Grapevine Surveys to ask customers how they first heard about us after they placed and order. I wanted to better understand what channels were working over time and compare that against marketing efforts."
Where do you push the response data?
I'm using the Shopify Flow integration with Grapevine to push the response data into a Google Sheet. From there, i'm able to pull all of that data into Google Looker Studio where I can create my own custom reports and dashboards!
How are you analysing responses?
Now I have the data in Google Looker Studio, I can overlay response data with other ecommerce and site data to monitor overall impact of marketing activity on sales and site performance.
I can also monitor responses over time to see how channel performance changes over time. This allows me to shift marketing spend and efforts to different channels at different times.
Start Collecting Insights with Grapevine Surveys
This is just one example of the many different ways you can capture and analyse insights you collect from your customers. We love to be apart of the process of getting setup right through to helping to action the insights.
So if you're looking to start collecting more insights and you need a bit of help, you know where we are!