Grapevine Surveys
Find out how your customers heard about you
An attribution survey for Shopify and e-commerce helps merchants understand how customers found their store, such as through social media, Google search, email campaigns, or word-of-mouth. By asking a simple question like "How did you hear about us?" during or after checkout, merchants can gain valuable insights into which marketing channels are driving sales. This data enables e-commerce businesses to optimize their marketing strategies, improve ROI, and focus on the channels that bring the most value.
Tracking data doesn't tell you the full picture...
Tracking data might show a customer clicked a Facebook ad, but an attribution survey could reveal they first discovered your store on Instagram. This insight helps you invest in the platform that actually sparked their interest, ensuring your ad spend drives real results.
With cookie laws limiting tracking, attribution surveys provide the missing piece by letting customers tell you directly how they found your Shopify store. For example, someone might say they heard about you from a friend but later searched for your brand on Google—helping you see the value of word-of-mouth.
Human behavior is complex—customers might see your ad on multiple platforms but only click one. A survey might show that Instagram ads consistently catch their attention, even if they click through on Facebook. This helps you refine your campaigns to focus on what truly influences shoppers.
Top tip
The wording of a "How did you hear about us?" survey is crucial because it helps you capture the most accurate insight into what truly influenced the customer’s decision to visit your Shopify store. By asking "How did you first hear about us?" you ensure that you're identifying the initial touchpoint that sparked their interest. This is important because customers often interact with multiple marketing channels before making a purchase. They might see an Instagram ad, then click on a Facebook ad later, but the Instagram ad was the one that first caught their attention. Without asking about the "first" touchpoint, you risk giving too much weight to the last interaction, which might not be the one that actually led to the sale. This subtle change in wording gives you more reliable data to optimize your marketing strategy.
We’re here to help you from start to finish—whether it’s setting up the survey or guiding you on how to use the insights to improve your marketing.
If you're ready to start collecting valuable attribution data and need some assistance, just reach out! We're here to help.
