What made you choose to purchase from us today?
(This helps understand the primary motivators and key selling points that resonate with customers.)
What feature or aspect of the product was most important to you when making your decision?
(This reveals the most compelling hooks, helping optimize landing and product pages by highlighting what matters most to customers.)
Was there anything that almost stopped you from completing your purchase?
(This helps identify any friction points or barriers in the purchasing process that could be improved.)
These questions provide valuable insights for refining your messaging, optimizing your website, and addressing any potential issues in the purchase journey.