Grapevine Surveys

Conversion Rate Optimisation (CRO) Surveys for Shopify

Find out ways to convert more traffic

What is an CRO survey?

Focusing on the motivating factors that led customers to make a purchase is an insightful approach for a CRO survey. Shopify merchants can ask questions like "What made you decide to buy from us today?", "Which product features were most important in your decision?", or "What messages or offers influenced your purchase?". By gathering this feedback, merchants can identify the key selling points that drive conversions, such as price, product quality, trust signals, or promotional offers. This helps merchants refine their messaging, prioritize the most compelling aspects of their products, and enhance the customer experience, making their brand more appealing to future buyers.

The benefits of a CRO survey

Learn to drive growth

Refining Ad Messaging

By understanding in customers' own words what they love about your brand, a CRO survey helps identify the key selling points that resonate most. This feedback allows you to craft more effective ad messaging that directly speaks to the motivations and values of your audience, improving engagement and conversion rates.

Optimizing Product Pages

A CRO survey can reveal which aspects of your products or services hook customers the most, whether it’s a specific feature, benefit, or offer. This insight allows you to reorganize your landing pages and product pages to highlight the most compelling elements, ultimately driving more conversions by aligning your site content with what customers value.

Identifying Barriers to Purchase

While focusing on what motivates customers, a CRO survey can also help uncover hidden friction points in the purchase journey, such as confusing navigation, unclear product descriptions, or concerns about shipping. Addressing these barriers ensures a smoother, more efficient path to purchase, improving overall conversion rates.

Top tip

A 3 question survey to drive business improvement

What made you choose to purchase from us today?
(This helps understand the primary motivators and key selling points that resonate with customers.)

What feature or aspect of the product was most important to you when making your decision?
(This reveals the most compelling hooks, helping optimize landing and product pages by highlighting what matters most to customers.)

Was there anything that almost stopped you from completing your purchase?
(This helps identify any friction points or barriers in the purchasing process that could be improved.)

These questions provide valuable insights for refining your messaging, optimizing your website, and addressing any potential issues in the purchase journey.

Start Collecting CRO Insights with Grapevine Surveys

We’re here to help you from start to finish—whether it’s setting up the survey or guiding you on how to use the insights to improve your marketing.

If you're ready to start collecting valuable attribution data and need some assistance, just reach out! We're here to help.