Grapevine Surveys
Get insights in your customers own words
A customer feedback survey for Shopify merchants is a tool used to gather insights directly from customers about their shopping experience. By asking targeted questions, merchants can understand customer satisfaction, identify pain points, and uncover areas for improvement. The feedback collected can help optimize product offerings, enhance website usability, and refine customer service, ultimately improving retention, boosting sales, and creating a better overall experience for shoppers.
Customers will provide rich & specific feedback
Open text feedback allows customers to express their thoughts in their own words, giving Shopify merchants a deeper understanding of specific issues or positive aspects that a numerical rating alone might miss. This could include details about the product, the user experience, or even customer service that are valuable for making informed decisions on improvements.
While numerical surveys may highlight broad trends, open-ended responses reveal problems or opportunities that customers might not have mentioned otherwise. For example, a customer might indicate dissatisfaction with shipping speed, but only in an open text field can they elaborate on how a delay impacted their experience or suggest a solution, such as faster delivery options.
With open-ended feedback, Shopify merchants gain specific suggestions or concerns that can be directly addressed. For example, if a customer mentions trouble navigating the site or difficulty finding certain products, the merchant can refine their website's layout or improve search functionality. This tailored response helps create a more personalized experience, showing customers that their feedback is valued and acted upon.
Top tip
Avoid asking a really general ''How can we improve?" question. By narrowing the focus, you ensure that the feedback you receive is more targeted and easier to analyze. This way, instead of sifting through a large volume of diverse responses, merchants can quickly identify specific pain points or areas for improvement, making it more manageable and actionable.
We’re here to help you from start to finish—whether it’s setting up the survey or guiding you on how to use the insights to improve your marketing.
If you're ready to start collecting valuable attribution data and need some assistance, just reach out! We're here to help.
