Improve Customer Retention
Shopify merchants can use NPS feedback to identify unhappy customers (Detractors) and take proactive steps to retain them. If customers leave negative feedback, merchants can follow up with a personalized email, offer a discount, or provide better support to resolve their issues. For example, if shipping delays are a common complaint, they could explore faster fulfillment options or set clearer delivery expectations. By addressing concerns directly, brands can turn dissatisfied customers into loyal ones.