Carolina Foos
Founder
LinkedIn Profile
Spotlight on
Calisi Beauty
Find out how Calisi Beauty is using Grapevine Surveys to gain insights from potential customers who abandon their carts.
Meet Calisi Beauty
Founded by Carolina, Calisi Beauty was born out of a passion for high-performance beauty products that combine science-backed results with sustainability. Carolina, who has a deep understanding of the beauty industry, recognized that purchasing decisions aren’t just about product efficacy—factors like branding, trust, ingredients, and eco-consciousness all play a role.
Her mission with Calisi Beauty is to offer products that empower customers while also ensuring transparency and ethical responsibility. By leveraging direct customer feedback, she continuously refines the brand’s messaging and experience to align with the needs of modern beauty consumers.
The Challenge
As they invested heavily in advertising to drive growth, Calisi Beauty wanted to understand why some potential customers weren’t converting. Were there gaps in product information? Was something in the messaging unclear? Were customers hesitating due to price, sustainability concerns, or ingredient preferences? To maximize the return on their ad spend, they needed a structured way to gather insights from both buyers and those who abandoned their carts.
The Solution
To get actionable insights, Calisi Beauty turned to Grapevine Surveys. Instead of using intrusive exit surveys, they opted for a link-based survey in their abandoned cart emails, providing a seamless way to gather customer feedback. They also included a post-purchase survey asking customers if anything nearly stopped them from completing their purchase.
To encourage participation, they offered a discount to those who completed the survey—an incentive that not only increased response rates but also helped recover abandoned carts and convert hesitant shoppers.
In beauty, results are everything—but so is trust. A customer’s decision goes beyond just product efficacy; it’s about branding, sustainability, and whether they feel connected to our story. By asking directly what nearly held them back, we can refine our messaging, strengthen our value proposition, and ultimately create a smoother path to purchase.
What data are you collecting?
We're running two targeted surveys: a post-purchase survey with three key questions to gather insights from recent buyers and an on-site survey designed to understand why customers abandon their carts.
Attribution Data
Understanding what marketing efforts led to customers finding out about the brand
Conversion Rate Optimisation (CRO)
Understanding what stopped a customer from completing their purchase
How are you targeting abandoned cart customers with your survey?
We strategically place survey links within our abandoned cart emails, using Shopify email automations to seamlessly integrate the survey into our abandoned cart series. This allows us to invite customers to share their reasons for not completing their purchase while ensuring a smooth, non-intrusive experience. This simple yet effective approach helps us gather feedback from high-intent shoppers and identify key areas for improvement.
"This is an amazing app to help understand your customers and get some insights into the problems they might be facing on the website. "
How are you analyzing the data?
All survey responses are automatically pushed into a Google Sheet, where Carolina and her team can monitor trends and pinpoint recurring themes. This allows them to quickly adapt their product pages, update FAQs, refine ad messaging, and implement new promotions to address common concerns.
Start Collecting Insights with Grapevine Surveys
This is just one example of the many different ways you can capture and analyze insights you collect from your customers. We love being part of your journey—from seamless setup to turning insights into action!
So if you're looking to start collecting more insights and you need a bit of help, you know where we are!