Question Design & What to Ask
The quality of your survey results depends heavily on the questions you ask. Vague, leading, or overly complex questions often produce answers that are hard to interpret or act on. This hub brings together practical guidance on what to ask after purchase, how to tailor questions for new and returning customers, and how to structure questions that produce clear, useful insights.
- What to ask customers after purchase
- Top post-purchase survey questions for Shopify DTC brands
- The best post-purchase survey question for new Shopify customers: “How did you first hear about us?”
- 10 question ideas to ask returning customers in your post-purchase survey
- Why you should survey new customers on Shopify
- Sending surveys via OrderlyEmails
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Find out how Flakon use post-purchase surveys to unlock customer insights, refine their marketing, and shape the future of their wine business.
Read more on our collection of best practices and tips is designed to help Shopify brands run surveys properly
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