Ecommerce Survey Questions | Question Library for Shopify Stores – Grapevine

Ecommerce Survey Question Library

Use these survey questions to understand your customers at every stage of the buying journey. This library groups proven ecommerce questions by the insight they help you uncover, so you can quickly find what to ask and use the questions wherever they fit best in your flow.

Marketing & Attribution

Survey questions that help you understand how customers discovered your brand, which channels influenced their decision, and what actually drove the purchase — beyond last-click attribution.

Product Feedback

Questions designed to collect honest product feedback from customers, including satisfaction, feature gaps, pricing perception, and quality issues. Often asked in post-purchase and post-delivery surveys.

Customer Experience & Support

Survey questions to evaluate customer support interactions, resolution quality, and overall experience. Useful after support tickets, returns, or cancellations.

Conversion & Friction

Ecommerce survey questions that reveal why customers didn’t buy, where they hesitated, and what caused drop-off during browsing or checkout. Ideal for improving conversion rate and on-site experience.

Post-Purchase Experience

Post-purchase survey questions focused on delivery, packaging, and unboxing, helping you understand how the buying experience feels after checkout and where expectations aren’t met.

Customer Data & Enrichment

Questions used to capture zero-party data, customer intent, demographics, and use cases — helping you personalise marketing, segmentation, and future experiences.

Purchase Motivation

Survey questions to understand why customers bought, what mattered most in their decision, and which alternatives they considered. Commonly used in post-purchase surveys to uncover true buying drivers.

Start Collecting Insights with Grapevine Surveys

This is just one example of the many different ways you can capture and analyze insights you collect from your customers. We love being part of your journey—from seamless setup to turning insights into action!

So if you're looking to start collecting more insights and you need a bit of help, you know where we are!

Install Now Request a demo