Purchase Motivation Survey Questions for Shopify brands

Use these purchase motivation survey questions to understand why customers buy, what drives their decisions, and which alternatives they considered. These questions are commonly used in post-purchase surveys, but can be asked anywhere you want to capture buying intent.

Why customers bought

• What made you decide to purchase today?
• What was the main reason you chose to buy from us?
• What problem were you hoping to solve with this purchase?
• What mattered most when deciding to buy (price, quality, reviews, delivery, etc.)?

Top decision drivers

• Which factor influenced your decision the most?
• What was the #1 thing that convinced you to place your order?
• What feature or benefit stood out most to you?
• What made our product the right choice for you?

Triggers and timing

• What prompted you to buy right now?
• Were you planning to buy this, or was it a spontaneous purchase?
• Did anything happen recently that led you to purchase?
• How long were you considering this purchase before buying?

Alternatives and comparisons

• Which other brands or products did you consider?
• What made you choose us over alternatives?
• What nearly stopped you from buying from us?
• Was there anything another brand offered that you wished we had?

Trust and reassurance

• What gave you confidence to purchase from us?
• What information helped you make your decision (reviews, product details, guarantees, etc.)?
• Did you have any concerns before buying? If yes, what were they?
• Was anything unclear before you purchased?

Open-ended questions

• In your own words, why did you choose to buy from us?
• What’s the main reason you decided to purchase today?
• What should we know about what influenced your decision?