Marketing & Attribution Survey Questions for Shopify brands

Use these marketing and attribution survey questions to understand how customers discover your brand, which channels influence their decision, and what actually drives purchases. These questions are commonly used in post-purchase surveys, but can be asked wherever it makes sense in your flow to capture more accurate attribution and marketing insights than analytics alone.

How customers discovered your brand

• How did you first hear about us?
• Where did you discover our brand?
• Which channel introduced you to us?
• Was this your first time hearing about our brand?

What influenced the purchase decision

• What influenced your decision to purchase today?
• Which of the following best describes what convinced you to buy?
• What finally made you decide to place your order?
• What content or message stood out most before you bought?

Channel effectiveness & impact

• Which channel had the biggest impact on your decision to buy?
• Did you see our ads before purchasing?
• Did email influence your decision to purchase?
• Did social media play a role in your decision?

Influencer, creator, and word-of-mouth attribution

• Did an influencer, creator, or review influence your purchase?
  Who recommended our brand to you?
  Where did you see or hear about us being mentioned?
  Did a friend, family member, or colleague recommend us?

Campaign and promotion feedback

• Did a specific campaign, offer, or promotion influence your purchase?
• Which promotion or message caught your attention?
• What made this campaign stand out to you?
• Was there anything confusing or unclear about our marketing?

Comparison and alternative consideration

• Which other brands did you consider before choosing us?
• How did you compare us to other options?
• What made you choose us over alternatives?
• Was there anything another brand did better?

Attribution validation (open-ended)

• What best describes how you ended up purchasing from us?
• Tell us the story of how you found us and decided to buy.
• What should we know about what influenced your decision?