Customer Data & Enrichment Survey Questions for Shopify brands

Use these customer data and enrichment survey questions to collect zero-party data like intent, preferences, and helpful profile details. These questions are often used in post-purchase surveys (or after signup) to personalise marketing, improve segmentation, and tailor the customer experience. Use placeholders like product, category, or use case to fit your vertical.

Customer intent and use case

• What are you using product for?
• What’s the main goal you want to achieve with product?
• Who is product for? (Me / someone else)
• What made you choose product for this need?

Preferences and product selection

• What matters most to you when buying category? (e.g. price, quality, ingredients/materials, sustainability)
• Which option best describes your preferences? insert preference options
• What style/fit/format do you prefer for category? insert options
• Do you prefer preference A or preference B?

Frequency and lifecycle

• How often do you typically buy category?
• How soon do you expect to buy category again?
• Is this your first time buying category?
• Are you looking for an ongoing solution or a one-time purchase?

Personalisation and recommendations

• What would you like help with next? insert recommendation themes
• What types of products would you like to see more of from us? categories
• What’s your top priority right now? e.g. results, convenience, budget, durability
• What would you like us to recommend based on this purchase?

Demographics (optional)

• Which age range do you fall into? ranges
• Which region are you in? country/region
• Which best describes you? insert relevant options
• Do any of these apply to you? insert relevant options

Business context (B2B / pro buyers)

• Are you buying for yourself or for a business?
• What type of business are you? industry list
• How many people will use product? ranges
• What best describes your role? roles

Vertical-specific placeholders (swap based on your store)

• Apparel: What’s your size in tops/bottoms/shoes?
• Beauty: What’s your skin type/hair type? options
• Supplements: What’s your main goal? sleep/energy/stress/etc.
• Home: What space is this for? kitchen/bedroom/outdoor/etc.
• Pets: What type of pet is this for? dog/cat/etc.
• Food: Do you have any dietary preferences? options

Open-ended enrichment questions

• Is there anything we should know to personalise your experience?
• What should we recommend next based on your needs?
• In your own words, what are you hoping to achieve with product?