Use-Case Deep Dives

Surveys are most effective when they are tied to a clear business goal. The questions you ask, when you ask them, and how you interpret responses should change depending on whether you are trying to understand attribution, improve customer experience, or reduce churn.

These use-case guides explore how different types of surveys can be applied to specific business problems. Each guide focuses on a real-world outcome and shows how surveys can be used to collect insights that are difficult or impossible to capture through analytics alone.

• Dark attribution: understanding where customers really come from
• Customer experience surveys for Shopify brands
• Subscription churn surveys and retention insights