If you want to show a survey immediately after checkout on your Shopify store, you do need an app. Shopify does not provide a built-in way to add survey questions to the post-purchase or order status page. To run a proper post-purchase survey, most merchants use a dedicated survey app such as Grapevine Surveys.
How the Shopify Post-Purchase Page Works
Shopify’s checkout and post-purchase experience are deliberately controlled and optimised. This is good for performance and security, but it also means there are limits on what you can change without using an app.
Out of the box, you cannot:
- Insert custom survey forms into the post-purchase or order status page
- Add attribution, NPS, or CSAT questions directly after checkout
- Show different questions to new vs returning customers
- Automatically link responses to specific orders or customers
Even if you are on Shopify Plus, there is no built-in post-purchase survey feature. To run structured attribution surveys, NPS surveys, or CSAT surveys on Shopify, you need a survey app that integrates directly with the post-purchase flow.
Why the Post-Purchase Page Is the Best Place for Shopify Surveys
You can run surveys in many places, but the post-purchase page has a few advantages that are hard to ignore.
1. Higher Response Rates
When a customer reaches the thank-you page, they are still paying attention. They have just completed an order, so they are more likely to answer a quick question or two. Post-purchase surveys typically see much higher completion rates than email surveys or standalone forms.
2. More Accurate Answers
Asking questions at the moment of purchase gives you better data. For example, a question like “How did you first hear about us?” is easier to answer accurately right after the order is placed than it is a week later.
This is why many Shopify merchants use post-purchase surveys to gather first-party attribution data with Grapevine Surveys attribution surveys.
3. Direct Connection to Orders
A post-purchase survey app can link each response to the order that triggered it. This allows you to see:
- Which channels drive the highest-value orders
- How NPS or CSAT differs across products or campaigns
- How new and returning customers behave differently
Shopify itself does not store survey responses in this way. You need a dedicated app such as Grapevine Surveys to tie feedback to orders.
4. Segmentation by Customer Type
New customers and returning customers often need different questions. For example:
- New customers: “What convinced you to place your first order today?”
- Returning customers: “What made you come back to us again?”
A post-purchase survey app can detect whether the customer is new or returning and show the right question automatically. You can explore this concept further here:
What a Post-Purchase Survey App Lets You Do on Shopify
A specialised post-purchase survey app like Grapevine Surveys is designed to work with Shopify’s thank-you page. It solves the problem of “how do I actually run a survey right after checkout?” without needing custom development.
1. Display Surveys Directly on the Order Status Page
Grapevine Surveys integrates with the Shopify post-purchase experience, so surveys appear automatically on the order status page after a customer completes checkout. There is no need for manual code or custom scripts.
You can see this in action in the following spotlight case study:
Shopify post-purchase surveys with Precision Hydration
2. Run Attribution Surveys After Every Order
Grapevine Surveys makes it easy to ask questions like:
“How did you first hear about us?”
Answers are stored as first-party data and linked to the order. Over time, this helps you understand which channels are truly driving new customers and repeat purchases.
Learn more about how attribution questions work in Grapevine Surveys:
Attribution surveys on Shopify
3. Run NPS Surveys Post-Purchase
Net Promoter Score (NPS) is a widely used metric for customer loyalty. Using a post-purchase survey app, you can display a simple NPS question after checkout, capture scores, and see how they relate to different products and customer segments.
Grapevine Surveys supports post-purchase NPS surveys on Shopify:
NPS surveys for Shopify
For a real brand example, see:
NPS spotlight: ALT. Fragrances
4. Run CSAT Surveys Post-Purchase
Customer Satisfaction (CSAT) surveys can be used immediately after purchase to understand how happy customers are with their buying experience. A typical CSAT question might be:
“How satisfied are you with your experience today?”
By running CSAT as a post-purchase survey, you collect feedback at the moment of highest relevance. Grapevine Surveys supports this directly on Shopify:
CSAT surveys for Shopify
You can also see how CSAT is used in practice:
CSAT spotlight: Rothy’s
5. Store, Analyse, and Use the Data
Beyond just asking questions, an app like Grapevine Surveys helps you:
- View response rates over time
- Break down results by channel, campaign, product, or customer type
- Export or sync data to other tools for deeper analysis
For more detailed guides and examples, you can explore:
Grapevine Surveys resources and guides
Why Workarounds Without an App Usually Fall Short
Some merchants try to avoid installing an app by using workarounds, such as:
- Linking to a Google Form or Typeform from the thank-you page content or order confirmation email
- Sending survey links via their email service provider
- Embedding a survey on a separate page of the store
These approaches can collect occasional feedback, but they generally:
- See lower response rates compared to post-purchase surveys
- Do not automatically link responses to Shopify orders or customers
- Cannot reliably target new vs returning customers
- Require extra manual work to analyse or export data
If your goal is to build a consistent, scalable feedback and attribution system on Shopify, a dedicated post-purchase survey app like Grapevine Surveys is a much more robust solution.
Why Grapevine Surveys Is a Strong Choice for Post-Purchase Surveys
Grapevine Surveys is focused on one core idea: helping Shopify merchants capture high-quality, first-party insight at the point of purchase.
With Grapevine Surveys, you can:
- Display surveys directly on the Shopify post-purchase / order status page
- Run attribution, NPS, and CSAT surveys with no custom development
- Target new and returning customers with different questions
- Link every response to an order for context and analysis
You can read more about the different survey types here:
Conclusion: Yes, You Need an App to Run a Post-Purchase Survey on Shopify
Shopify does not offer a native way to add surveys to the post-purchase or order status page. If you want to:
- Show a survey immediately after checkout
- Collect first-party attribution data
- Measure NPS and CSAT at the right moment
- Target new vs returning customers with different questions
- Link survey responses to orders and customers
then you do need a dedicated post-purchase survey app.
Grapevine Surveys is purpose-built for this role. It helps Shopify merchants run high-performing post-purchase surveys and turn that data into insight that informs marketing, product, and customer experience decisions.
