Emma Sleep
Find out how Emma Sleep Captures Customer Insights Across Europe with Grapevine Surveys
Spotlight on
Precision Fuel & Hydration
Find out how Precision Fuel & Hydration uses post-purchase surveys to untangle attribution and understand what’s really driving growth.
Meet Precision Fuel & Hydration
Precision Hydration makes science-backed hydration and fueling products to help endurance athletes perform at their best. They don’t just sell products. They offer a personalized approach that helps athletes dial in their fueling strategy based on individual needs.
The team includes sports scientists, performance experts, and athletes. They're trusted by elite triathletes, cyclists, runners, and rowers around the world. Many rely on Precision Hydration to get through some of the toughest races on the planet.demanding races on earth.
The Challenge
As a global brand with a presence across dozens of specialist channels, attribution quickly became a complex puzzle.
They sponsor world-class events, work with ambassadors, advertise in niche cycling and triathlon magazines, and appear on countless podcasts and YouTube channels. Word-of-mouth and community recommendations play a huge role too.
With so many different marketing efforts running in parallel, the team needed a way to understand what was actually working - and where new customers were first discovering the brand.
The Solution
Precision Hydration implemented a Grapevine post-purchase survey to ask one key question:
“How did you first hear about us?”
They built out a wide range of response options to reflect their diverse marketing mix, covering everything from paid placements to partner podcasts, community forums, and referral channels. By comparing survey responses against UTM parameters for each order, the team was able to cross-reference tracked attribution with actual customer-reported discovery.
"Understanding where our customers are coming from is essential. Grapevine helps us connect the dots between spend and results so we can make smarter decisions across all our campaigns."
What data are you collecting?
We use Grapevine to run a post-purchase survey that asks each customer how they first heard about us, giving us clear zero-party attribution data across a wide mix of channels including podcast ads, events, athlete partnerships, and specialist media.
Attribution Survey
Understanding what marketing efforts led customers finding out about the brand
Where do you analyse the data?
We use the Grapevine Shopify Flow trigger to automatically send survey responses and UTM tags into a master Google Sheet. That lets us combine response data with full order details, including all the UTM parameters, in one central place.
We’ve set this up across all our websites, so we have a single source of truth for attribution. It means we can easily track performance, spot trends, and report on what’s working across every marketing touchpoint.
"Grapevine has been incredibly helpful for bringing clarity to our attribution. With so many marketing channels in play, having direct customer feedback alongside our order data has made a huge difference in how we evaluate performance and decide where to invest."
How are you using the data?
We use the data to get a clearer picture of what’s actually driving new customers. By combining Grapevine survey responses with UTM tags in a single Google Sheet, we can easily compare what customers tell us with what tracking shows. That gives us much better visibility into how our top-of-funnel channels are really performing.
The spreadsheet is our go-to resource during marketing meetings. It helps us quickly spot trends, highlight high-performing campaigns, and identify channels that might be under- or over-performing. Being able to sort and filter all that data in one place makes a big difference.
Ultimately, it’s helped us move away from guesswork. We can make more confident decisions about where to invest, test new channels with a clear way to measure results, and focus our efforts where they’ll have the biggest impact.
Start Collecting Insights with Grapevine Surveys
This is just one example of the many different ways you can capture feedback and gain valuable insights from your customers. We love being part of your journey—from seamless setup to turning insights into action!
So if you're looking to start collecting more insights and you need a bit of help, you know where we are!
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