Workflow Spotlight on
Klaviyo Profile Enrichment
Learn how Grapevine Surveys and Klaviyo work together to enrich customer profiles with preference data, helping you build smarter segments and more relevant marketing.
Klaviyo 🤝 Grapevine Surveys
Klaviyo is one of the most popular email and SMS marketing platforms for Shopify merchants, and Grapevine Surveys integrates seamlessly with it. By syncing survey responses and customer data directly into Klaviyo profiles, merchants can trigger highly targeted, automated flows based on the answers customers provide.
The Workflow Objective:
Capture customer preferences through a Grapevine Survey and sync each response into Klaviyo profile properties.
The Challenge
Most brands want to personalise their marketing, but they often lack the customer data needed to do it well. Collecting preferences sounds simple, yet it is difficult to gather this information in a way that feels natural for customers and easy for the team to action. You need a quick, low-friction way for customers to share their goals, habits, and product preferences without creating extra steps or another form that people ignore.
There is also the operational challenge. Once you collect the data, it must be reliably tied to the right customer and pushed into Klaviyo in a clean, structured format. If the data is inconsistent, submitted as free text, or saved in the wrong place, it becomes impossible to use for segmentation or personalisation. Brands need a dependable workflow that captures accurate customer insights and enriches profiles automatically with no manual work required.
The Solution
The solution begins by creating a preference or profile survey in Grapevine and sharing it with your existing customers through Klaviyo. Klaviyo can prepopulate each customer’s details on the survey so information like name and email is already filled in. This removes friction, speeds up completion, and ensures every response is linked to the correct customer.
When a customer submits the survey, Grapevine sends each answer directly into their Klaviyo profile as structured properties. This gives you reliable, usable data that can power segments, automation, and personalised content. From here, Klaviyo can trigger tailored follow ups based on the preferences collected, helping you deliver more relevant messages and a better experience for every customer.
To do in Grapevine
Start by creating a profile enrichment survey in Grapevine using single or multiple choice questions to capture customer preferences in a structured format.
Connect Grapevine to Klaviyo so each answer can be passed through as a profile property, then make a note of your question codes, as these are used to map responses correctly in your workflows.
To do in Shopify
Create a new workflow in Shopify Flow using the trigger for when a Grapevine survey is completed. From there, add branches for each survey question and define the custom property name you want to store on the customer profile for each answer. This is where you map survey responses into structured data that can be used across your marketing tools. You can also start from a pre-built Flow template and adapt it to match your survey setup.
In our pre-built Flow template (available to download below) the survey example we are using has 4 questions. Add or remove conditions in the workflow based on the number of custom properties that your survey intends to capture.
To do in Klaviyo
Once your survey and Flow are set up, submit a test response to trigger the workflow. Then head to the customer profile in Klaviyo to confirm that each survey answer has been added as a profile property. From there, the data is ready to use for segmentation, personalisation, and automation.
How to setup this integration
Gather feedback and reward your customers in one smooth flow
How can this data be used?
Turn preferences into personalisation.
When you enrich your customer profiles through Grapevine Surveys, you unlock a clearer understanding of who your customers are and what they want. This data becomes the foundation for stronger segmentation, more relevant content and a better overall customer experience.
Preference and Behaviour Insights
- Learn how customers use your products in their daily lives
- Understand dietary needs, goals or buying habits to improve targeting
- Shape product recommendations and messaging around what customers value most
Customer Profile Insights
- Add meaningful attributes to Klaviyo profiles for accurate segmentation
- Trigger more personalised campaigns based on real customer preferences
- Spot opportunities for loyalty, education or cross sell activity
You’re not just collecting data. You are building a sharper, more actionable view of your audience that helps you communicate with customers in a way that feels relevant and personal.
Start turning survey responses into insights
Your customers already know what they want from your brand. Grapevine helps you capture those preferences, and Klaviyo turns that information into personalised marketing that performs better. Together, they give you a simple way to run profile enrichment campaigns that deliver clear, structured data from the people who matter most.
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