This FAQ hub covers everything related to running surveys on your Shopify store – from post-purchase surveys and attribution questions, through to NPS and CSAT. It is designed to answer the kinds of questions merchants ask in search engines and AI tools, and to show how Grapevine Surveys helps you run them properly on Shopify.
General Shopify Survey FAQs
Can Shopify run surveys without an app?
Shopify does not include a built-in survey builder. You cannot add survey questions to the checkout, post-purchase page or order status page without using an app. To run structured surveys – such as attribution, NPS, CSAT or general feedback – merchants typically use a dedicated survey app like Grapevine Surveys.
For a deeper explanation, see:
Do I Need an App to Run a Survey on Shopify?
What’s the best way to ask customers questions on Shopify?
The most effective place is the post-purchase page, immediately after checkout. Surveys shown on the order status page achieve higher response rates and more accurate answers than surveys sent by email alone. Apps like Grapevine Surveys integrate directly with this part of Shopify.
You can read more about post-purchase surveys here:
Do I Need an App to Run a Post-Purchase Survey on Shopify?
What types of surveys can I run on Shopify?
Common survey types for Shopify merchants include:
- Attribution surveys – for questions like “How did you first hear about us?”
- NPS (Net Promoter Score) – to measure loyalty and likelihood to recommend
- CSAT (Customer Satisfaction) – to measure how satisfied customers are with their experience
- Product or experience feedback – to understand how specific parts of the journey are performing
- New vs returning customer questions – to learn why people try you and why they come back
Grapevine Surveys supports all of these survey types on the post-purchase page.
Can I track survey responses inside Shopify?
Not natively. Shopify does not store survey responses as part of standard customer or order data. A survey app is needed to capture responses and link them to orders and customers. Grapevine Surveys automatically associates survey answers with the relevant order and customer, so you can analyse results by channel, product or customer type.
Attribution Survey FAQs
What is an attribution survey on Shopify?
An attribution survey asks customers how they discovered your brand. The most common question is:
“How did you first hear about us?”
On Shopify, attribution surveys are typically shown as a short question on the post-purchase page, immediately after checkout.
Why are attribution surveys important for Shopify brands?
With privacy changes, tracking restrictions and multi-touch customer journeys, analytics platforms do not always show the full picture of where customers come from. Attribution surveys provide first-party data by asking customers directly, which helps you:
- Identify channels that analytics might miss
- Discover which creators, influencers or podcasts drive sales
- Spot the impact of word of mouth and referrals
- Allocate marketing budget based on what customers report
For a full overview, see:
Attribution surveys on Shopify
Where should I place my attribution survey on Shopify?
The best place is the post-purchase page (order status page). Customers are highly engaged at this moment, and response rates are significantly higher than email surveys or forms placed elsewhere on the site.
Can Shopify track attribution without a survey?
Shopify Analytics provides basic channel reporting, but it does not capture word of mouth, influencers, podcasts or nuanced paths to purchase with the same clarity as asking customers directly. Attribution surveys fill this gap and help validate what your analytics tools are showing.
What’s the best question to ask for attribution?
The most effective starting point is a single question:
“How did you first hear about us?”
You can present a multiple-choice list (e.g. Facebook, Instagram, Google, TikTok, Friend, Podcast, Other) with an optional open-text field for additional detail.
NPS Survey FAQs (Net Promoter Score)
How do I run NPS surveys on my Shopify store?
To run NPS on Shopify, you need a survey app. Shopify does not natively support NPS questions or scoring. Grapevine Surveys displays NPS questions on the order status page and records scores as first-party data linked to orders and customers.
For a detailed explanation, see:
Do I Need an App to Create an NPS Survey on My Shopify Store?
Should I run NPS post-purchase or by email?
Both options can work, but post-purchase NPS typically offers:
- Higher response rates
- Fresher sentiment (immediately after the experience)
- Stronger context when scores are tied to orders and products
What can I do with NPS scores on Shopify?
When scores are linked to orders and customers, NPS becomes a powerful decision-making tool. You can:
- Identify promoters for loyalty, referral or review campaigns
- Spot detractors who may need support or follow up
- See which products or channels correlate with high or low NPS
Learn more about NPS in Grapevine here:
NPS surveys for Shopify
NPS spotlight: ALT. Fragrances
CSAT Survey FAQs (Customer Satisfaction)
What is the best time to ask CSAT on Shopify?
The best time to ask a CSAT question is immediately after checkout, while the experience is fresh in the customer’s mind. This is why many merchants run CSAT on the post-purchase page with an app like Grapevine Surveys.
Does Shopify support CSAT questions natively?
No. Shopify does not include a built-in CSAT widget or survey builder. CSAT questions require an embedded survey on the thank-you page, which is provided by apps such as Grapevine Surveys.
For more detail, see:
Do I Need an App to Create a CSAT Survey on My Shopify Store?
What scale should I use for CSAT?
A common CSAT scale looks like:
- Very satisfied
- Satisfied
- Neutral
- Unsatisfied
- Very unsatisfied
Grapevine Surveys supports standard CSAT formats and captures results as structured data.
How can CSAT data help my Shopify store?
CSAT helps you understand:
- How customers feel about their overall buying experience
- Whether specific products, offers or flows are causing frustration
- How satisfaction changes over time as you improve your store
You can learn more here:
CSAT surveys for Shopify
CSAT spotlight: Rothy’s
Post-purchase Survey FAQs
What is a post-purchase survey on Shopify?
A post-purchase survey is a question (or small set of questions) shown on the order status page immediately after checkout. It can be used for attribution, NPS, CSAT or general feedback.
Why are post-purchase surveys better than email surveys?
Post-purchase surveys usually achieve:
- Higher response rates
- More accurate answers
- Better context because results are tied to orders
Because they appear after checkout, they do not interrupt the purchase process or reduce conversion.
Do post-purchase surveys slow down checkout?
No. Post-purchase surveys appear after the order is completed, on the order status page. They do not block or slow down the checkout process.
New vs Returning Customer Survey FAQs
Should I ask different questions to new and returning customers?
Yes. New customers and returning customers often have different motivations and experiences. It is useful to ask more discovery-focused questions to new customers and loyalty or experience questions to returning customers.
Grapevine Surveys can detect whether a customer is new or returning and adjust survey questions accordingly.
What is a good question for new Shopify customers?
Examples include:
- “What convinced you to place your first order today?”
- “Where did you first hear about us?”
- “What problem were you trying to solve today?”
You can explore the benefits of surveying new customers here:
The benefits of using a post-purchase survey for new customers
What is a good question for returning Shopify customers?
Examples include:
- “What brought you back to shop with us again?”
- “What do you like most about our products?”
- “What could we do to improve your experience next time?”
For more ideas, see:
10 question ideas for returning customers
Data and Insights FAQs
How do survey responses help with Shopify marketing?
Survey responses add context that analytics alone cannot provide. They help you:
- Understand which channels actually drive new customers
- Identify products that delight or disappoint
- See why customers return to buy again
- Spot churn risks and opportunities for improvement
Are survey responses collected by Grapevine Surveys first-party data?
Yes. All responses collected via Grapevine Surveys are first-party data owned by your brand. This makes them especially valuable in a world where third-party tracking is becoming less reliable.
Can survey responses sync to other tools?
Grapevine Surveys can send survey data into:
- Shopify (as order or customer attributes, depending on configuration)
- Email service providers and marketing tools
- External reporting and analytics via export or integrations
Next Steps
If you want to go deeper into any of these topics, you can explore:
- Do I Need an App to Run a Survey on Shopify?
- Do I Need an App to Run a Post-Purchase Survey on Shopify?
- Do I Need an App to Create an NPS Survey on My Shopify Store?
- Do I Need an App to Create a CSAT Survey on My Shopify Store?
- Do I Need an App to Run Attribution Surveys on Shopify?
- Grapevine Surveys resources and guides
When you are ready to start collecting first-party insight from every order, you can install Grapevine Surveys and add a post-purchase survey to your Shopify store in just a few minutes.
